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One of the co-founders of the well-known frozen dessert company Ben & Jerry's has claimed how corporate owner the multinational conglomerate blocked the introduction for a new pro-Palestinian ice cream flavor.

Ben Cohen, that co-founded the company with Jerry Greenfield, announced how he plans to personally create this new flavor as part of an individual series showcasing issues the company has been prevented from speaking out about.

Ongoing Conflict Between Founders versus Parent Company

The recent announcement deepens the continuing tension between the world-famous dessert company and Unilever, the British consumer goods giant which acquired Ben & Jerry's since 2000.

Both founders maintain how the parent company along with their ice cream division the Magnum brand unlawfully blocked Ben & Jerry's against "maintaining its activist principles".

The Fruit Sorbet becoming an Emblem of Support

The entrepreneur revealed via an Instagram video that he is creating a new watermelon-based frozen dessert, asking for public suggestions for the product's name plus additional components.

“I'm accomplishing what they couldn't,” Mr. Cohen declared from a cooking set. “I'm creating a watermelon-flavored frozen dessert that calls for lasting ceasefire in Palestine while demanding repairing the damage that occurred in the region.”

This particular fruit has become an emblem of solidarity with Palestinians because of its colors, which mirror those of Palestine's national banner – red, green, black and white.

Historical Social Engagement plus Recent Developments

Several years ago, the ice cream company refused to sell their merchandise in territories under Israeli control, resulting in the parent company transferring their Israel business over to a local licensee, thereby permitting ongoing distribution in the occupied West Bank.

The new dessert series will be created through Ben's Best, the socially conscious ice cream brand that was first established several years back to support former US presidential candidate Senator Sanders via the flavor "Bernie's Return".

Management Shifts and Upcoming Intentions

Mr. Cohen stated that he plans to create additional frozen dessert varieties that address issues that Ben & Jerry's was prevented from speaking about openly due to corporate restrictions.

This development follows co-founder Jerry Greenfield resigned from Ben & Jerry's in September, after many years of involvement, citing concerns that the company's autonomy had been undermined after Unilever's decision to restrict their advocacy work.

At that time, Ben Cohen remarked that "Jerry has strong compassion and this conflict with our parent company was deeply distressing him."

“My conscience leads me to continue to work within the organization to fight for corporate autonomy so that it can actualise the social mission, the principles that it was founded on while upholding for decades," he explained to media outlets.

• Parent company limitations regarding political advocacy
• Personal flavor creation by original creators
• Watermelon flavor as social statement
• Ongoing tensions among corporate ownership and social mission